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SEO is one of the most effective ways to reach your target customers online. People using a search engine are ready to convert. You just need to have a presence on the top of Google. However, improving traffic is easier said that done.
A well designed SEO strategy can improve your visibility in the search engines, which means that your audience will find your site on the first page of the search engine results.
With over 10 years of experience in SEO, Will Woolley can help improve your search engine visibility. Grow your website traffic, improve your conversions and generate 10x leads with our proven SEO solutions.
SEO, short for search engine optimisation, is the process of driving targeted traffic to your website through organic search results.
All of us use search engines pretty much every day. You type a query, hit the search button and a list of websites appears in response. There’s a lot of things that happen in the background that make this happen.
Every search engine has a crawler that scans the Internet to find all pages containing the information that match your search query and build an index. This index is then run by an algorithm that weighs a variety of aspects to identify:
How useful the content is
How authoritative the content is, and
How relevant the content is to the user’s query.
As much as 60% of all Internet traffic comes from Google search. Add the data from all other search engines, and you will see that 70.6% of all online traffic comes from search engines.
This means that your target audience is looking online for the services you offer. So if your website ranks on the top spot for all your target keywords, imagine what this would mean for you in terms of revenue and profitability.
Moreover, organic search results have more credibility compared to PPC ads.
Generate more traffic – SEO can drive traffic. When your website is found on the top of Google (or any other search engine), you will receive pretty high traffic compared to a site that ranks on the 2nd page and beyond. The higher your ranking, the higher the amount of traffic to your site.
Improve user experience – When visitors land on a site, they will take no more than 6 seconds to decide whether to stay or to leave. You need to make the most of these 6 seconds. Your site must load quickly, work perfectly on mobile devices and offer high quality information. Otherwise, visitors will simply click the “back” button on their browser.
Beat the competition – Your competitors are already actively engaged in SEO, and some of them aggressively so. So if you don’t have an SEO strategy, you are literally sending prospective customers to your competitors.