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Pay Per Click (PPC) Services – Google Ads & Bing Ads

As a small business owner, you are looking to make the most of your marketing budget. You need an effective strategy that can help drive targeted traffic while delivering high ROI.

That’s where Pay-Per-Click (PPC) advertising can help.

There are many platforms you can consider but Google Ads (formerly known as Google AdWords) and Bing Ads are two of the most popular forms of PPC advertising.

I can put together an effective PPC campaign for Google AdWords or Bing Ads. I can build a campaign that will drive instant traffic, boost conversions and grow your sales while delivering high returns on your investment.

I offer a free 30-minute PPC consultation.

What is PPC Marketing?

PPC is short for Pay Per Click, an online marketing strategy where you pay a fee every time one of your ads is clicked. In essence, you are buying traffic to your site.

There are many different types of PPC ads. However, search advertising is the most popular strategy. Here, you bid to get your ad placed in the sponsored section of a search engine’s results page.

For instance, if you bid for the keyword “baby diapers Leeds”, your ad may show up in any one of the three spots of the sponsored listings. Every time your ad is clicked on, you pay a small fee to the search engine.

A well-designed PPC campaign can deliver some astounding results. For instance, if you pay £5 for a click that results in a £200 sale, you have scored a solid profit.

Creating a Winning PPC Campaign for Google Ads and Bing Ads that include:

  • In-depth keyword research
  • Choosing the right set of keywords
  • Creating a well-organised campaign for those keywords
  • Setting up landing pages that will boost conversions
  • Writing effective ad copy
  • Proactively managing your Google Ads and Bing Ads campaign
  • Measuring the results and making changes

A relevant, highly targeted and cleverly-crafted PPC campaign help reduce wasteful clicks and reduce your cost for ad clicks. So if you want to make the most of PPC, you need professionals who dabble in it day in and day out.

Im a Google Ads certified expert and will take the time to understand your business, your goals and your target audience to create a customised PPC campaign that will maximise your returns. I will take care of all of the tasks listed above to deliver the results you need.

Benefits of PPC

In today’s times, where most of us are connected to the Internet pretty much all day, online marketing should be an important part of your marketing efforts. And PPC marketing can connect you to your target audience while delivering excellent ROI. 

Here are some reasons why you must invest in PPC marketing.

  • Your customers are searching for you online. More than 80% of people rely on the search engines to find a local business from a dentist to a plumber and a burger joint to a cleaning service. Similarly, most people research a company on the Internet before taking a decision. By having a top spot in the search results, you can reach your target audience effectively and grow your sales remarkably.
  • Create a seasonal promotion. Whether it is Christmas or Black Friday, seasonal campaigns have a short life span. Hence, you need something that will provide instant gratification. You can’t wait and watch while others are lapping up your customers. A carefully crafted PPC campaign can help promote your seasonal offers and deals.
  • Your competitors are at it. It’s highly likely that many of your competitors are already engaged in online marketing and have an effective PPC campaign targeting your audience. So why not create your own PPC campaign using Google Ads and Bing Ads to reach those very customers and grow your business instead?
  • Test your product cost-effectively. Sure, you have an awesome product. But do you have any idea whether consumers would be willing to buy it? PPC is a cost-effective way to test your product and services before you launch them in full swing.
  • SMS notifications
  • Automated order processing
  • Automated emails
  • Direct Debit payment integration
  • Staff portal
  • Client management system

How I Can Help

With years of experience in PPC including Google Ads and Bing Ads, I can craft a winning advertising strategy for you in the search engines.

I’ll do everything from keyword research to refining your landing pages to deliver the results you seek. Get in touch today for a quote.